Kaplan CIMA BA1 Fundamentals of Business Economics Study Text eBook 2026

R525,00

The BA1 Fundamentals of Business Economics Study Text introduces you to the economic and operating context of business, and how factors of competition, behaviour of financial markets and government economic policy can influence an organisation.

Product Description

The Fundamentals of Business Economics Study Text introduces you to the economic and operating context of business, and how factors of competition, behaviour of financial markets and government economic policy can influence an organisation. You’ll be able to understand the areas of economic activity related to an organisation’s decisions.

Topics covered

Macroeconomic and Institutional Context of Business

Microeconomic and Organisational Context of Business

Informational Context of Business

Financial Context of Business